Northampton company crowned Cobblers' local winner of national EFL competition

Deakin & Peck Flooring Ltd has been crowned a local winner of the ‘Behind the Badge’ competition – a nationwide campaign from Official Partner of the EFL, Sage, that shines a spotlight on the small businesses that serve their local communities.

The recognition is a key moment in Sage’s recently announced partnership with the EFL, which is focused on championing the small and mid-sized businesses that keep their communities thriving.

Earlier this year Sage, the leader in accounting, financial, HR, and payroll technology for small and mid-sized businesses and Official Accounting Software Partner of the EFL, called on fans across all EFL clubs to nominate businesses who make a real difference within their local communities, from barbers and cafés to plumbers and printers.

Deakin & Peck Flooring Ltd was chosen alongside a long list of fellow small businesses from across the country who have won match tickets and a suite of Sage products to help them thrive, as well as local marketing and promotion across Sage and EFL Club channels.

Within the small business winners, three grand prize winners have also won bespoke sponsorship packages with their local Club in each EFL Division. These businesses are Chris's Fish & Chips (Leicester City, Sky Bet Championship), Prime Time Plumbing (Bradford City, Sky Bet League One), and Monarch Mortgages (Gillingham, Sky Bet League Two).

Deakin & Peck Flooring Limited is a family-run business with over 20 years of experience delivering high-quality flooring solutions across Northampton, Milton Keynes, Bedford, and surrounding areas. Alongside its commitment to craftsmanship and customer service, the company proudly supports local football initiatives including helping to improve facilities at Milton FC.

Lee Peck, Director Deakin & Peck Flooring, said, “We have mainly built our business on word of mouth and recommendation, which is how we have continued to keep going. Winning Sage's competition will help us to reach new community members and grow even more."

Sally Moore, Global Head of Sponsorship at Sage, comments, “Deakin & Peck Flooring Ltd stood out for its unwavering support for the local football community. Behind every EFL Club is a dedicated network of small businesses working tirelessly to make a difference in their communities. Sage is proud to celebrate the businesses behind the badge who consistently support their communities and the Clubs they love.”

Emma Jones, UK Small Business Commissioner (CBE), complemented the initiative, stating "The winners of Sage’s Behind the Badge competition exemplify the vital role small businesses play in strengthening our communities. These entrepreneurs are the backbone of local economies, driving growth and creating opportunities for people in towns and cities across the country every weekend. We must continue to recognise and support their work to ensure their continued prosperity in the communities they serve."

The small business will be celebrated during the Sage Small Business Spotlight, which runs from 24th November across all three EFL Sky Bet leagues. Find out more about the businesses behind the badge and how Sage can support you for free at: www.sage.com/en-gb/blog/heroes-of-the-efl/