Celebration marks 20 years of Kettering travel champion and social campaigner's efforts

Brightwayz was launched in 2004 as a social enterprise first known as Brightkidz
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A mum-of-three who launched a social enterprise to help children travel to school without causing congestion way has celebrated two decades of her Kettering business.

Brightwayz founder Alison Holland set up the company in 2004 after volunteering to run the walking bus in her home village of Geddington.

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After staff and parents at other schools sought her help to establish their own buses, she realised there was a need for information and resources to support walk to school schemes.

Alison Holland with the team at Brightwayz celebrate 20 years of the social enterprise/National WorldAlison Holland with the team at Brightwayz celebrate 20 years of the social enterprise/National World
Alison Holland with the team at Brightwayz celebrate 20 years of the social enterprise/National World

Originally launched as Brightkidz, the social enterprise sold a range of active travel campaign resources - including walk to school banners and stickers put back into the projects.

Alison said: “It’s been an amazing journey, and it’s been an exciting one. I feel very privileged to have a career doing what I do.

“I started with a walking bus scheme and there was a need for more information. I wanted to do it as a job so I set up Brightkidz and sold reflectors and other products in bright colours. We sold to most councils across the UK. Then we realised it wasn’t just kids who needed help, it was adults and businesses working towards net zero.”

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How we reported the launch of the walking bus scheme/National WorldHow we reported the launch of the walking bus scheme/National World
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Brightwayz provide information and resources such as signage and incentives to support workplace and community active travel campaigns.

In 2021, Alison was recognised for her work on sustainable travel and was awarded honorary member status by Modeshift. As an active travel campaigner her company helps to encourage people to walk, cycle or travel in other active ways to school, work or other local destinations. Sustainable travel also includes using public and shared transport for longer journeys but their advice doesn’t ignore the needs of car users.

She said: “It makes a positive difference for everyone, that includes car drivers, it’s also about congestion. It’s a massive task and challenge but we are seeing success.

"We understand people’s lifestyles but if you change just one journey a week that’s making a change. We’re very very positive about enabling people to change.”

In 2023, Alison was named among the most exceptional women in cycling in an annual 100 Women in Cycling list.

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