Rushden Lakes welcomes The Perfume Shop as it opens its new store

It is the latest new name to add to the offering at the popular retail and leisure complex just off the A45.

The new store is in Garden Square, a corner of the complex currently home to Sketchers, Barbour, Butterwick and Mooch.

The fragrance brand has taken over the unit left by jewellery store Swarovski in June.

It comes shortly after Pret a Manger opened a branch in the boardwalk and fast-food chain Popeyes opening a unit last month.

The Perfume Shop is the currently the largest fragrance retailer in the UK with 215 stores across the UK and Ireland.

The fragrance shop’s opening has come just weeks before Christmas, which is an already busy time at Rushden Lakes.

They have lots going on over the festive period, including a Festive Fayre, Ferris wheel and gingerbread man trail.