Opening of new fashion shop in Rushden High Street undeterred by weather at ribbon-cutting
URV Collections has opened in Rushden, offering men’s and women’s fashion, toys, and more.
The shop, formerly The Elegance Lounge, opened as URV Collections on Saturday, November 15, hoping to cement itself as a key part of the High Street’s fashion offerings.
Rushden mayor, Cllr Gill Mercer, cut the ribbon, officially welcoming the new business to the town.
About the opening Ankit Patel, owner of URV Collections said: “It went okay, not too bad. It was raining so we had minimum footfall, but slowly people are coming in.”
URV is a brand Ankit started as a child in India, and now being a Northamptonshire resident, he’s taken a chance on opening his own shop in the High Street.
Ankit added: “I never had a brand new uniform while I was going to school, so I’ve always thought that in the future if I get the chance I want to do something for the people.
"As much as I want to do the business I want to help people as well, I want to give the best to the community."
Rushden High Street was chosen as a ‘starting point’ for the business, hoping to be an affordable alternative to the likes of Rushden Lakes, and a new option to shoppers in the town centre.
The shop will be open from Monday through to Thursday from 9am until 4pm and Fridays and Saturdays from 9am until 5pm; closed on Sundays.