Diddly Squat Farm products now available at Northamptonshire's Beckworth Emporium in exclusive retail partnership with Blue Diamond Garden Centres
Diddly Squat Farm products are now available at Beckworth Emporium as part of an exclusive three-year partnership with Blue Diamond Garden Centres and the farm made famous by television star Jeremy Clarkson.
The gardening products will all be designed to capture the spirit and character that has made Diddly Squat Farm a household name with millions of fans across the UK and beyond.
They will be available online, in Blue Diamond’s 54 garden centres including Beckworth Emporium between Northampton and Wellingborough and in the Diddly Squat Farm Shops.
While the partnership has just been announced, its first product collaboration—the ‘Diddly Squat Farm Rosé Rose’—was recently unveiled at the RHS Chelsea Flower Show.
The partnership is intended to evolve over time, with both businesses committed to expanding the product portfolio and creating new retail experiences for gardening enthusiasts and Diddly Squat Farm fans alike.
Alan Roper, chief executive of Blue Diamond Garden Centres, said: “This exclusive partnership brings together two brands united by a genuine passion for growing and an appreciation for the joy that growing brings.
"Diddly Squat Farm has captured the imagination of millions through its authenticity in portraying the challenges that British Farmers face, whilst maintaining a sense of humour.
"Our customers share the same passion for growing and joy of outdoor spaces, and this collaboration gives us the opportunity to offer a truly distinctive range of products that reflect those qualities and the humour of Diddly Squat Farm.
"We are delighted to be bringing the spirit of Diddly Squat Farm to Blue Diamond Garden Centres.”
Lisa Hogan, co-founder of Diddly Squat Farm Shop, said: “We are thrilled to have found a partner as passionate about nature as we are and it has been an absolute pleasure getting to know the Blue Diamond team.
"I look forward to learning a lot more in the coming months as we spread the joy of Diddly Squat Farm around the country with our collaborative range of gardening products.”
Diddly Squat Farm is a working farm near Chipping Norton in Oxfordshire, with its farm shop stocking a range of produce using ingredients from the farm where possible to their own recipes and by local producers.
Several Diddly Squat food products are already on sale in Beckworth Emporium’s food hall, including condiments, oils and crisps.