Norris is UK's first-ever Hot Wheels Tiniest Team Principal at Silverstone's British Grand Prix
Eight-year-old George Norris has been selected as the first UK Tiny Team Principal at Silverstone during the British Grand Prix. George was selected by a distinguished panel of judges including Formula 1® President and CEO Stefano Domenicali, 2009 FIA Formula One World Drivers’ Champion Jenson Button, Ted Wu, General Manager and Global Head of Vehicles and Building Sets at Mattel, and Hot Wheels designer Kristina Albrecht.
Selected from multiple entries submitted from around the world, George impressed the judging panel with his creativity, race-day instincts and passion for Formula 1® and Hot Wheels®. The competition challenged young fans aged five to ten to demonstrate why they have what it takes to lead a Formula 1® team through original videos showcasing their imagination, engineering skills and love of racing.
As the UK’s inaugural Hot Wheels Tiniest Team Principal™, George will receive a once-in-a-lifetime experience that puts him at the heart of both Hot Wheels and Formula 1®. Together with his family, he will travel behind the scenes of the Hot Wheels and Formula 1® worlds, receive custom Team Hot Wheels race gear, collaborate with Hot Wheels designers to help create a one-of-a-kind Hot Wheels F1® die-cast car, contribute ideas for future Hot Wheels F1® liveries, receive the complete Hot Wheels F1® collection, and enjoy VIP access to the FORMULA 1 BRITISH GRAND PRIX 2026.
Hot Wheels Tiniest Team Principal UK Winner, George Norris, said: “I can’t believe I won! I absolutely love Hot Wheels because you can build really fast tracks and race all of your cars on them. At the same time, I’m obsessed with F1, it’s just so exciting. This is my first time at a Formula 1 race. It’s the best thing ever!”
Ryan Norris, George’s Dad, added: “Since the age of three George has been a Hot Wheels and Formula 1 super fan, winning this competition is a dream come true! The experience has been so special. He’s loved every minute of his time at Silverstone and can’t wait to visit Hot Wheels in California. I know he will have plenty of ideas on car liveries to share! We’re grateful to Hot Wheels for the chance to be part of something so memorable.”
George’s winning entry demonstrated the imagination, confidence and enthusiasm that sits at the heart of the Hot Wheels brand, embodying the spirit of a generation of young fans who dream big and think like racers.
The Hot Wheels Tiniest Team Principal™ programme was launched to celebrate the next generation of Formula 1® fans by giving children the opportunity to step into one of motorsport’s most exciting leadership roles - if only at 1:64 scale.