Maddox Jones releases World Cup single This Time We’ll Be Winning

Maddox Jones already has a number of football-based songs under his belt but has released the track This Time We’ll Be Winning ahead of the World Cup which kicks off in America this week.

The singer-songwriter from Northampton launched his new song at the talkSPORT World Cup Kick Off party in London last week.

Talking about the song, he said: “At its heart it’s a song about hope and belief.

“Football is one of those things that makes people dream.

“Every tournament, no matter what’s happened before, fans start believing again. I wanted to capture that feeling.

“It’s obviously inspired by England and the World Cup, but it’s also about optimism in life generally and believing that good things can happen.”

The accompanying video was filmed at Sixfields – the home of Northampton Town Football Club - with Maddox Jones explaining he wanted an “iconic” location for it.

He added: “It felt right to film somewhere that means something to me personally.

“I wanted it to feel authentic and rooted in where I’m from.”

In the video, Maddox Jones is joined by a young representation of himself – played by Leo.

The video explores the idea of reconnecting with the dreams you had when you were younger.

Quizzed as to whether England will be winning this time around, Maddox Jones said the national team had an exciting squad and he believed they had a real chance of success – adding “football always has surprises”.

He said: “More than anything, I think fans should enjoy the ride and allow themselves to dream a little.”

Aside from England, Maddox Jones picked Denmark as a potential ‘dark horse’ who could do well in the tournament.

When he was at the talkSPORT event last week to launch the song, Maddox Jones got to speak to presenters, pundits and football fans in London.

Talking about the reaction to the track, he said: “Having the song premiere on TalkSport was a huge moment.

“The thing people keep saying is that it captures that feeling of excitement before a tournament, which is exactly what I hoped it would do.”

Maddox Jones released his second album Waiting For The World To Turn last year.

The record followed his 2022 debut solo album Believe it.

He has previously released the football songs England Together in 2024 and We’re All Here Together (Go England) in 2022.

Asked why he enjoys writing songs for football tournaments, he said: “I love the emotion around football. People care deeply. The highs are incredible and the lows can be heartbreaking.

“As a songwriter, that’s really interesting because those emotions are exactly the things songs are built on.”

For seasoned football fan Maddox, his best football memory is a more recent one, when England lost on penalties to Italy in the Euro 2020 finals.

“Obviously the result didn’t go the way we wanted, but I’ve never experienced anything quite like the atmosphere around the country during that tournament,” he said.

“Everywhere you went people were talking about it, families and friends were coming together and there was this genuine sense of hope and belief.

“In a strange way, that feeling is part of what inspired This Time We’ll Be Winning.”

Later this summer, Maddox Jones will be playing at the Roseshire Festival alongside the likes of The Charlatans, Eternal, Boyzlife and other acts from the county and he is also working on his third album.

This Time We’ll Be Winning is out now on streaming platforms. For more information, visit https://maddoxjones.lnk.to/ttwbw