Blow for Diamonds as shirt sponsors pull out

AFC Rushden & Diamonds have been dealt a financial blow after their main club shirt sponsor confirmed they would not be taking up their second and final year option.

By Jon Dunham
Friday, 10th April 2020, 7:39 am
Updated Friday, 10th April 2020, 7:56 am
AFC Rushden & Diamonds will hope to have a new name across their shirts next season after Auto Windscreens ended their shirt sponsorship deal with the club. Picture courtesy of HawkinsImages
AFC Rushden & Diamonds will hope to have a new name across their shirts next season after Auto Windscreens ended their shirt sponsorship deal with the club. Picture courtesy of HawkinsImages

Auto Windscreens have been supporters of the club since the summer of 2017 but with their business, like so many others, suffering because of the COVID-19 crisis, they have now decided to end their sponsorship.

With non-League clubs across the country trying to survive following the early finish to the season, it represents a significant blow to Diamonds who are now on the hunt for a new main shirt sponsor for next season.

The club’s commercial director John Gregory said: “The loss of Auto Windscreens sponsorship for the 2020-21 season is a massive blow to the club.

“The 2019-20 season deal was worth £18,000, with an option for the same level of support for a second year subject to our retaining Step 3 football – which of course we have achieved.

“We offered several options to retain their support, including staged payments once Auto Windscreens were back fully trading.

“It further demonstrates the valued support Steve Filsell and Fuelsell Multifuel Suppliers has given the club at this time, when recently agreeing a new two-year ‘back of the shirt’ sponsorship deal.

“It will be difficult, in the current climate, to plug the gap in our sponsorship budget for next season.

“However, work starts now - both in finding a new main club shirt sponsor and searching for other ways to raise commercial revenues.

“If any national, East Midlands or local Northamptonshire company is able to help at this difficult time, then please contact John Gregory either by email [email protected] or by phone on 07788 102430.”