Why it's worth joining e.l.f. Beauty Squad - exclusive and free products and birthday gift (aff)
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e.l.f. Cosmetics is known for its affordable, cruelty-free, high-quality beauty products - but it also has a generous loyalty scheme.
The e.l.f. Cosmetics Beauty Squad loyalty program is completely free to join, and it delivers exclusive perks, free products, and a thoughtful birthday gift that makes every member feel celebrated.
Whether you love e.l.f’s skincare or make-up or both, Beauty Squad turns your love for e.l.f. into rewards. Plus, it rewards everyone who signs up including everyday beauty fans not just high spenders.
I signed up recently so I know why it’s worth joining the e.l.f. Cosmetics’ Beauty Squad. Here’s the reasons every beauty lover should know.
It's free, easy and quick to join
Joining e.l.f. Beauty Squad costs nothing, there’s no subscription fees and no hidden catches. Simply head to the e.l.f. Cosmetics website, create an account or log in, and opt into the program.
Many new members even receive a welcome offer, such as free shipping on your first qualifying order or a small free gift with a purchase. When I signed up recently, I got a free gift with my order.
Once you’re a Beauty Squad member, your points and perks start accumulating right away.
Earn points with every purchase
The Beauty Squad works on a points system - and you earn every time you buy something. Members typically earn points on purchases made directly on the e.l.f. website, but another great perk is you can even scan receipts from other retailers where e.l.f. is sold to claim points.
Points then translate into redeemable rewards, such as free mini or full-size products.
Higher spending or engagement naturally moves you up the tiers and unlocks better benefits, but there is something worth having for everyone.
Examples from the program show that modest spends can quickly add up: around 350 points, which is roughly equivalent to a £35 spend, often unlocks a free travel-size product like a mascara, lip shine, or eye cream.
You get a birthday gift
One of the most beloved perks from the Beauty Squad is a free birthday gift every year - and it’s available to members at all tiers. Past birthday rewards have included items like mini glow drops, lip product, cleansers and eyeshadow palettes.
This is the latest addition to the brand’s bestselling Halo Glow family.
The new Halo Glow Silky Powder Highlighter is available for just £9, and in five stunning shades.
The Halo Glow Silky Powder Highlighter is designed to:
✨ Deliver a luminous, glassy finish
✨ Blend effortlessly for a soft-focus effect
✨ Feel lightweight and non-greasy on the skin
✨ Stay smooth thanks to a crease- and cake-resistant formula
This ultra-silky powder delivers a dreamy, cult-favourite glow with a finely milled, micro-shimmer finish.
The soft, buildable texture glides on effortlessly, blending seamlessly for a natural highlight that catches the light beautifully whether you’re going for daytime subtlety or evening drama.
✨ Visit the e.l.f. Cosmetics website now to buy the new Halo Glow Silky Powder Highlighter.
Tiered perks that get better as you build
Beauty Squad features a clear three-tier structure based on points earned:
Fan Tier (0–999 points): Access to a birthday gift, early access to new launches and sales, plus general member exclusives.
Pro Tier (1,000–1,999 points): Everything from Fan, plus personalised and discounted product recommendations tailored to your preferences.
Icon Tier (2,000+ points): All the above, plus even more exclusive experiences such as behind-the-scenes content, opportunities to test new products before they hit the market, bonus points events, and additional rewards.
I’m currently on the Fan tier and I’ve recently had en email about an exciting new launch in the brand’s Halo Glow collection - the Halo Glow XXLippie. This is a beautiful limited-edition shimmery pink jumbo lip gloss that's three times the size of a standard gloss.
Reaching Icon status doesn't require massive spending either, it’s historically around £200 equivalent, which means the higher perks are very accessible for regular e.l.f. shoppers.
Exclusives, early access, and free products
Beyond the birthday gift and points redemptions, members also enjoy multiple benefits:
- Loyalty-exclusive collections and limited-edition rewards.
- Early access to hyped drops, collaborations, and promotions.
- Opportunities for bonus points through reviews, social engagement, or special campaigns.
- Free shipping thresholds or bundled free gifts with purchases.
Is it worth signing up to e.l.f. Beauty Squad?
Yes, it absolutely is. The combination of a guaranteed birthday gift, redeemable free products, early access, and tiered exclusives adds up to meaningful savings and extras.
Even occasional e.l.f. Cosmetics shoppers benefit from the birthday perk and welcome offers. For frequent buyers, the points system and higher-tier advantages make Beauty Squad feel like a VIP club for affordable beauty.
Visit the e.l.f. Cosmetics website, sign up for Beauty Squad today, and start earning towards your next treat now.
I’d suggest checking out the full e.l.f. Comestics Halo Glow collection, which also includes the new Halo Glow Silky Powder Highlighter, the Halo Glow Liquid Filter, and the Halo Glow Skin Tint SPF 50.
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