The hidden perfume gem at Boots shoppers are only just discovering – and it costs £14.99
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This new fragrance collection at Boots could quickly become one of beauty’s best-kept secrets.
Boots shelves - both physical and virtual - are packed with recognisable fragrance names, from designer favourites to celebrity scents, but shoppers looking beyond the obvious may have just found a hidden gem.
A new fragrance brand called Jawhara has recently landed online at Boots, bringing a collection of Arabian-inspired perfumes that combine luxurious scent notes with a surprisingly affordable £14.99 price tag.
For perfume lovers who enjoy discovering something a little different, it could be one of the most exciting fragrance launches of the season.
Inspired by the richness of Arabic perfumery, Jawhara’s collection blends some of fragrance’s most in-demand notes, including oud, amber, vanilla, musk and florals, into five Eau de Parfums designed to feel far more expensive than they are.
With Arabian perfumes continuing to dominate fragrance trends, the timing could not be better.
Unlike many mainstream perfumes that lean heavily on fresh florals or citrus, Jawhara’s collection focuses on warmth, depth and longevity. These are the kind of scent profiles that tend to leave a lasting impression.
One of the standout hidden gems in the range is Oud Velvet. The rich woody fragrance combines coriander and saffron with smoky oud, amber wood and cedarwood before softening into creamy vanilla, creating a bold scent profile that feels luxurious and sophisticated.
It’s the sort of fragrance shoppers might expect to find in a premium department store rather than on the high street.
Amberwood Nomad is another standout for anyone who loves warm woody fragrances, blending cardamom, myrrh and cedarwood with a smooth ambery finish that feels refined and versatile.
For those who prefer sweeter scents, Sweet Dates offers an indulgent mix of vanilla, raspberry, date and caramelised amber, giving it a rich gourmand feel that’s ideal for evenings or special occasions.
Golden Nectar brings a lighter touch with bergamot, pear and tuberose, while Sultan Rose offers a modern take on a timeless floral with saffron, peony and soft incense notes.
The packaging adds to the premium feel to the collection too, with each richly coloured bottle featuring sleek black labels finished with English and Arabic gold lettering. They look far more luxurious than the £14.99 price tag.
The collection also arrives in time for summer fragrance shopping. For anyone bored of mainstream perfume launches and looking for something that feels a little more unique, Jawhara could be the hidden Boots find worth discovering before everyone else catches on.
Jawhara fragrances are available online now at Boots for £14.99 per 100ml bottle.
* Please note, delivery charges may apply.
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