Boots opens the doors to its first-of-its-kind, fragrance-only boutique with over 400 new scents
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The new fragrance shop from Boots features hundreds of new scents and niche brands.
Boots has taken fragrance shopping to the next level with the launch of its brand-new Fragrance Boutique, which opened its doors in London this month. Beauty enthusiasts can explore a curated selection of niche and founder-led perfume brands both in-store and online through the dedicated Boots Fragrance Hub, meaning you don’t need to be in London to shop the full range.
The new boutique celebrates niche perfumery, offering shoppers a carefully chosen array of innovative and independent brands that are new to Boots. From bold and unconventional scents to artisanal creations, the collection brings a sense of discovery to fragrance lovers everywhere.
Among the standout brands featured in the boutique is Gallivant, a UK-based brand crafting travel-inspired, unisex fragrances that capture the essence of adventure and escapism. Lumira, an Australian artisan brand, creates perfumes and candles inspired by global destinations, delivering a unique sensory journey.
Orebella, created by Bella Hadid, offers nature-inspired skin perfumes enriched with essential oils for long-lasting, aura-enhancing fragrances. Maison Louis Marie produces luxury perfumes and candles formulated with clean, vegan ingredients, featuring botanical-inspired, distinctive scents.
Whether you’re seeking a signature scent or an olfactory adventure, Boots’ new Fragrance Boutique makes it easy to explore niche, independent, and luxury perfumes, now more accessible than ever through the online Fragrance Hub.
Step into the world of unique fragrances and experience a curated collection that celebrates artistry, individuality, and sensory storytelling all at your fingertips.
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