Why Anua is my favourite K-beauty brand - and the four products worth trying
This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement.
My favourite products from Anua the K-Beauty brand available from Amazon and Boots.
I’ve tried a lot of K-beauty brands over the years, but Anua really stood out for me. Founded in South Korea in 2019, ANUA has quickly grown into a global skincare name. I first heard about them through social media and started seeing their products pop up on Amazon and even in Boots here in the UK. What drew me in was their clean, minimalist approach natural ingredients, no harsh chemicals, and a clear focus on skin health over trends.
They base their formulas on both natural extracts and proven actives like niacinamide, hyaluronic acid, and azelaic acid. Their goal is simplicity and effectiveness, and it shows. Most of their products are fragrance-free, vegan, and designed for sensitive skin, which made me feel confident trying them out.
1. Anua Azelaic Acid 10% Hyaluron Redness Soothing Serum
This was the first ANUA serum I tried, and it honestly surprised me. I deal with occasional redness and sensitivity, and this formula with 10% azelaic acid and hyaluronic acid really helped calm my skin. It’s super lightweight, absorbs quickly, and didn’t sting or irritate. I liked that it left my skin hydrated but not greasy. After about two weeks, I noticed my redness had visibly reduced, especially around my cheeks.
2. Anua 10% Niacinamide + 4% TXA Serum
I picked this up when I was dealing with post-acne marks and dullness. It’s a brightening serum with 10% niacinamide and 4% tranexamic acid (TXA), plus ceramides and vitamin B12. What I liked most is how gentle it was while still being effective. It didn’t dry me out or cause any flaking. My skin looked more even after a month of daily use, and my dark spots started to fade without the need for heavy exfoliants. It also gave me a subtle “glass skin” glow, which I loved.
3. Anua PDRN Hyaluronic Acid Capsule 100 Serum
This one felt more like a treatment product. It contains PDRN ( a topical version of the salmon sperm injectable) a regenerative ingredient that I've seen used in Korean clinics. I used it when my skin felt dry or stressed, and it delivered deep hydration and plumping without feeling heavy. It has little capsules that melt into the skin and leave it feeling soft and full. I liked using it at night the most as it made my skin feel bouncy by morning.
4. Anua Peach 70 Niacinamide Serum
This serum is the most fun to use. It’s lightweight, naturally pink from vitamin B12, and smells slightly fruity (but not artificial). With 70% peach extract and 5% niacinamide, it helped with both hydration and brightness. I used this on days when my skin felt dull or dry, and it layered really well under makeup. It gave me a dewy finish and made my skin feel soft without clogging my pores. Definitely my go-to for everyday hydration.
Natalie Dixon is NationalWorld’s Lifestyle reporter. If you liked this article and want to read more about fashion, beauty and lifestyle you can follow Natalie Dixon on X here.
You can also Get the best style and fashion news with Natalie Dixon in Tuesday’s NationalWorld newsletter - sign up now
Huge recipe variety with beginner-friendly meals
Prices rise significantly after the initial discounts
Gousto is a brilliant fit for students who want to cook fast, flavour-packed meals on a budget — without wasting food or effort. With over 500 dishes rotating monthly (and 185+ veggie options), it’s ideal for picky eaters or anyone trying to branch out from toast and pasta. There are loads of 10–15 minute recipes and global cuisines to try, and the instructions are simple enough for total beginners. What makes Gousto especially appealing to parents is the discount: new users get up to 50% off their first box, with further savings across the next two months. It’s not the cheapest long-term, but as a flexible, low-waste intro to cooking, it’s top-tier.
Whether you’re into Marvel battles 🦸, Star Wars sagas 🚀, Pixar tearjerkers 😭 or Disney classics 🐭, Disney+ has something for everyone. In the UK, you can choose from three great plans – including a brilliant value ad-supported option from just £4.99/month.
Watch new originals, box office hits, true crime, documentaries, comedies, dramas and more – all in stunning HD or 4K depending on your plan. Premium lets you stream ad-free in Dolby Atmos, and even download to watch offline on 10 devices.
Start watching from only £4.99/month – sign up for Disney+ here