Sales surge for Rushden luxury lodge maker as staycations rise

A manufacturer in Rushden is selling a record number of luxury lodges as the Covid crisis leads to more holiday makers opting for staycations.

By Paul Grinnell
Thursday, 27th August 2020, 5:17 pm
Silvano Geranio, founder of Prestige.
Silvano Geranio, founder of Prestige.

Prestige, based at the Express Business Park on Shipton Way, which makes the lodges that adorn holiday parks in many scenic locations across the UK, has seen sales rise by 10 per cent over the last six months.

Over the same time, the £45 million turnover company, which has more than 1,000 holiday parks as clients, has enjoyed a 17 per cent rise in enquiries and has also taken on 25 new staff to cope with the increased demand.

Prestige’s founder, Silvano Geranio, said: “It’s an incredibly exciting time. We’re busy, expanding, and enjoying increased interest in our lodges.

One of the lodges at Coneygarth Lakes, in Brandesburton, Yorkshire.

“They are typically bought by holiday parks to either rent out or sell to retail customers.

Mr Geranio added: Our lodges represent the height of comfort and luxury, and are attractive to all, young and old.

“The lodges are also very safe when it comes to social distancing, and great for those who might feel nervous about taking a holiday further afield.

Ros Pritchard, Director General of the British Holiday & Home Parks Association,, said: “As holiday parks have reopened, we are seeing a rise in popularity for our self-contained holiday accommodation where a household can get away together and enjoy the great outdoors.”

An aerial view of the Prestige factory in Rushden.

The company recently built floating lodges at Sawley Waterside & Marina in Nottinghamshire.

Mr Geranio, who established his business 31 years ago, added: “The great thing about lodges is that they are home from home accommodation but better with open plan living in fantastic locations.

“They’re extremely versatile, and the perfect antidote to the havoc coronavirus has wreaked on the holiday industry and people’s plans to have a break.”