The proclamation event began at 6am sharp with Bailiff Frank York – on horseback – reading the proclamation outside the Holy Trinity church in Rothwell, then descending through the streets.
Crowds gathered as the readings continued through the town, followed by a singing of the national anthem and organised scuffles – an attempt to disarm the Bailiff’s bodyguards by taking their halberds, but not before drinking the traditional milk and rum combo that has become synonymous with the annual event.
The proclamation day officially finished at The Rowell Charter Inn with one final reading and scuffle, whereby participants picked themselves up, dusted themselves off, and continued on their way.
The early morning ride and reading of the charter, granted by King John in 1204, is a symbol to the people of the town which allows them to hold a market and a fair, which this year will run until June 6.
The proclamation event is one of Northamptonshire’s strangest, but best-loved traditions, and brings a smile to the faces of locals, as well as people who have only seen it for the first time.
We love paying a visit each passing year, and we’ve taken the time to put together some of the best moments from this year’s event.
God Save the King and the Lord of the Manor!

85. Rowell Fair 2026 - picture special of Rowell Fair Proc Day
Hundreds attend Rowell Fair Proclamation day bright and early on Monday morning Photo: William Carter

86. Rowell Fair 2026 - picture special of Rowell Fair Proc Day
Hundreds attend Rowell Fair Proclamation day bright and early on Monday morning Photo: William Carter

