Kettering alternative emporium Kitsch Mitch expands with more top brands, community lounge and quirky gifts

Kitsch Mitch has moved across The Yards into the premium retail unit over two floors and extending their range of goodies on offer.

Michelle Robertson – known as Mitch – and partner Mark Ramsey, are expanding their current offer of alternative gifts with clothing, a community space, a vinyl section and even more independent traders – as well as keeping their free arcade games.

On Saturday, August 15, the emporium will have its official opening with entertainment laid on for customers they call friends of the shop.

Mark said: “We’re extremely excited. It’s bigger and better and more of it.

“It’s been joyous chaos getting this ready with every ounce of our beings for the past couple of weeks.

"People can expect to find things they didn’t know they needed but when they see them they will absolutely want them. It’s actually unique, actually alternative, not the High Street’s version of alternative.

"You can find streetwear, posters, comics, vinyl, music, comics, 3-D printed things and local artists."

As well as an eclectic mix of pop culture products, the shop stocks ‘funky and fun’ retro items referencing pop culture and alternative art chosen by Mitch, who started selling from an individual shelf in Kettering’s Bean Hive, before moving into The Yards in October 2024.

Customers can take a break from browsing with a sit down in the lounge where there are family-friendly movies on show or people can play games.

Mark added: “We can’t wait to welcome our friends back – do yourself a favour and just come along.”

Kitsch Mitch is open in The Yards, off Market Street in Kettering. The store opens from 9.30am to 5pm Monday to Friday, Saturdays from 9am to 5.30pm, and Sundays from 11am to 4pm.