Kestrel Beer extends partnership with Santa Pod Raceway in milestone year collaboration
Santa Pod Raceway has extended its partnership with Kestrel Beer for a further two years, continuing as both an official beer partner and lane sponsor at the venue on the Northamptonshire border.
The renewed agreement comes at a landmark moment for both brands, with Kestrel celebrating its 50th anniversary in 2027 and Santa Pod marking 60 years at the forefront of European drag racing in 2026.
Racegoers can continue to enjoy Kestrel beers on-site throughout the season and the branding will once again feature prominently across the raceway, including its continued presence as a lane sponsor.
Caroline Holden at Santa Pod Raceway said: “We’re delighted to be extending our partnership with Kestrel Beer at such a special time for both brands.
"Celebrating 60 years of Santa Pod alongside Kestrel’s 50th anniversary creates a unique opportunity to tell a shared story of heritage, longevity, and loyal communities.
"Kestrel has become a familiar and valued part of the Santa Pod experience, and we’re proud to continue building on that relationship.”
Joel McNally, senior brand manager for Kestrel Beer, said: “Santa Pod Raceway is an iconic venue with a passionate and dedicated audience, making it a perfect fit for Kestrel.
"As we celebrate our 50th anniversary in 2027, continuing this partnership allows us to stay connected with a community that shares our appreciation for performance, authenticity and great experiences.
"We are deeply embedded in the drag racing community, producing our own long-form documentary series, Behind the Wheel, which shines a spotlight on the racers of Santa Pod.
"Following the strong reception of series one, series two — arriving summer 2026 — is set to be bigger, bolder and even more immersive. We’re excited to be part of the 2026 season and beyond.”
With a calendar of more than 60 events annually ranging from FIA European Championship drag racing to major lifestyle festivals, Santa Pod provides an unrivalled platform for brands to engage with highly engaged audiences both on and off the track.
The extended partnership will see Kestrel Beer continue to play a key role across the venue’s biggest events, contributing to the atmosphere that makes Santa Pod a standout destination for motorsport and entertainment.