Aldi donates 7,000 Easter eggs to charities in Northamptonshire
The chocolate treats will go to local charities and food banks supporting vulnerable families and children
Supermarket chain Aldi is donating 7,000 Easter eggs to charities in Northamptonshire.
Between today and April 11, Aldi will provide 50 Easter eggs per store each day to local charities and food banks in Northamptonshire that support vulnerable families and children.
The supermarket will donate almost half a million chocolate eggs in total to good causes throughout the UK, including Aldi’s Moser Roth Delectable Duo and Curious Inventions, as well as branded Maltesers Teasers and Cadbury Twirl chocolate eggs.
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The donations form part of Aldi’s ongoing partnership with community engagement platform, Neighbourly, which sees all of Aldi’s more than 80 stores in the region donate surplus food to local charities and community groups at the end of each day.
Last year, the supermarket helped to donate more than 4 million meals to charities across the UK.
Fritz Walleczek, managing director of Corporate Responsibility at Aldi UK and Ireland, said: “We’re always looking for new and creative ways to increase the amount of food that we’re able to donate.
"Working with Neighbourly to donate Easter eggs to different groups and charities across the nation is a great way for us to bring a festive treat this Easter.”
Steve Butterworth, Neighbourly CEO, said: "We’re grateful to be able to partner with Aldi on this project and proud to support them in their ongoing commitment to reduce food waste and make a positive difference to the communities where they operate at this particularly difficult time."