Kettering Council has joined a national ‘Crime Not to Care’ campaign, from Keep Britain Tidy, to help reduce fly-tipping.
Posters will be installed at hotspot areas and households will receive an information leaflet with tips on how to manage their waste.
Council wardens will continue to patrol these areas which tend to have the most frequent fly-tipping incidents.
It follows a recent Public Spaces Protection Order (PSPO) being introduced to allow an alleyway between Wood Street and Havelock Street to be gated, which has reduced fly-tipping and had a positive feedback from residents.
Warden patrols have also increased, resulting in three prosecutions for fly-tipping in Havelock Street within the past three months.
Kettering Council monitors fly-tipping and identifying hotspots within the borough through fly-mapper, a web-based reporting tool which uses an app on council officers’ phones.
A tasking group then meets once a month to analyse this data and identify actions to suit each hotspot.
The data has identified two problem areas which the campaign will focus on; the Highfield Road estate and the area covered by Wood Street, Havelock Street, Regent Street, Princes Street, Crown Street and King Street.
Brendan Coleman, head of environmental care at Kettering Council, said: “The cost of clearance of fly-tipping to local authorities in England in 2015/16 was an estimated £50 million.
“We’re looking to reduce fly-tipping across the borough and will be using this national campaign to target the areas that have the most frequent incidents of fly-tipping.”
Cllr Ian Jelley, the council’s portfolio holder for environment, said: “Thousands of people are contributing to fly-tipping problems in England and have no idea they are doing anything wrong.
“47 per cent of people do not know that they’re responsible in law if their waste is fly-tipped by a third party and 36 per cent of people think it is acceptable to get rid of unwanted sofas or mattresses in a way that is legally classed as fly-tipping.
“We hope this campaign will help educate residents and make sure that their waste is disposed of appropriately and legally.”
Anyone who has any queries about how to dispose of their waste or wants to report a fly-tip can call 01536 410333 or go to www.kettering.gov.uk/flytipping.