Cheers! Carlsberg makes £10,000 pledge to help vulnerable people in Northamptonshire through winter

Carlsberg UK has donated £10,000 to the Surviving Winter appeal by Northamptonshire Community Foundation.

Friday, 1st December 2017, 8:43 am
Updated Tuesday, 12th December 2017, 5:13 am
The launch of the Carlsberg Christmas beer - unique to Northampton - that is raising money for Northamptonshire Community Foundation

Northamptonshire Community Foundation’s Surviving Winter appeal aims to save lives and help isolated and vulnerable older people in the county. The winter can be one of the hardest seasons to get through for the most vulnerable in our community due to social isolation and the cold.

Many older people die in freezing temperatures, every degree drop below 5C sees a 3.4 percent increase in deaths. This year, Northamptonshire Community Foundation’s Surviving Winter appeal aims to work to reduce the number of older vulnerable people in Northamptonshire who die from the cold and poor living conditions to 0.

To support the launch of the appeal, Northampton-based brewer Carlsberg UK has agreed £10,000 to the cause from the proceeds of its new locally brewed Christmas Beer called - Carlsberg Christmas Brew - which is available in pubs, bars and venues across Northamptonshire, over the festive period.

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Julian Momen, chief executive officer of Carlsberg UK, said: “Our purpose within Carlsberg is to brew a better today and tomorrow, therefore we are delighted to partner with the Northamptonshire Community Foundation and to support the valuable work they do across the local community year-round, and specifically at Christmas.”

Victoria Miles DL, CEO of Northamptonshire Community Foundation, said: “We are delighted that Carlsberg is supporting our Surviving Winter Appeal with the launch of the Christmas brew, this is an excellent opportunity for the foundation to continue to raise the profile of those vulnerable people in our county who struggle to keep warm during the winter months, this helps us to raise further funds to ensure they stay warm, well and safe when the temperatures drop. Thank you.”

Northamptonshire Community Foundation is calling for support from the county to ensure help is given to help even more of the most vulnerable in our communities and remind them that they are not forgotten.

The foundation is asking people to get involved and raise awareness of the appeal by wearing their favourite scarf and sharing a #SurvivingWinterScarfie on Facebook, Twitter or Instagram.

For more information on how to get involved in the appeal please visit and to find local stockists of Carlsberg Christmas Brew visit