AS LOCKDOWN - THE SEQUEL STRIKES, GENERATION Z: ‘KEEP CALM, GET ORGANISED… AND BAKE!’
As the nation is plunged into tiers of lockdown, it is revealed Generation Z - 18-24-year-old’s - have turned into Generation Neat Freaks.
With the soaring popularity of cleaning superstar Mrs Hinch, the lifestyle guru Marie Kondo and her bestselling book and smash-hit Netflix series, and Netflix home organisers The Home Edit, Gen Zers have turned their noses up at being clutter collectors and instead embraced a minimalist and organised home.
The poll, commissioned by online lettings agent Mashroom found an incredible 49% want their current homes improved - more than any other age group - while 61% will change their home decor in the next 12 months.
Gen Z are also the largest age group to request home improvements in their rentals.
Nearly half of those polled have asked their landlords to let them make home improvements.
And what sort of homes do they want? They overwhelmingly want a modern home, with more than a third opting for a modern, tidy look over any other style while 30% of them want to have a study at home.
Luckily for renters, an incredible 32% of big-hearted landlords have already paid for renovations to people’s homes this year
With a further six months of strict restrictions over the winter leaving them feeling daunted, new at-home hobbies are also on the increase.
Alongside 'property porn favourites’ such as Location, Location, Location, Selling Sunset or Escape to the Chateau, Gen Z are glued to cooking shows like Great British Bake Off with a quarter of those polled saying they tune into the Channel 4 baking programme more than any other show.
Bake Off has been so inspirational to them, nearly 50% say they have taken up cooking this year - more than any other age group.
As well as wanting neat and organised homes, they are yearning for The Good Life with 38% wanting a bigger garden and 21% lusting after a vegetable patch.
With different parts of the country being plunged into strict lockdown restrictions this winter, Gen Zers are planning to keep themselves busy with reading, watching TV and unlike other age groups, 19% of them plan to learn a new language.
One thing is certain for Gen Z - they’re the only age group looking forward to weekends of zoom quizzes with 37% saying they will do them again!
Stephan Dobrovolskiy, CEO of Mashroom, said:
“This is an anxious time for all of us and as we are faced with a long winter lockdown, we all need to do what we can to get through the tough times ahead and offer each other the support that we need. It’s fascinating to see Generation Z have rejected the hoarding issues of previous generations but instead embraced an organised, modern home.
“Both tenants and landlords are feeling the strain, uncertainty of what's to come is quickly changing many tenants' views on moving and are undermining future plans, whilst many landlords are struggling to come to terms with the rapidly changing market.We here at Mashroom have increasingly seen how both sides have been working together to create a mutually beneficial environment.”