Skoda has announced a new location-based service that can alert drivers to nearby discounts on everything from petrol to hotel rooms.
The Czech car maker is launching it Marketplace service that will use in-car data such as fuel levels and location to let drivers know of relevant offers from its partner businesses.
Already live in the Czech Republic in partnership with petrol stations, Skoda says the scheme will be rolled out to other countries and expand to include personalised offers at supermarkets, restaurants, hotels and car washes.
If a driver chooses to activate the service they choose to activate the service the technology will deliver in-car notifications through the infotainment system when an offer is detected based on the proximity to local services. Skoda says that over time the vehicle will be able to provide bespoke and personalised offers to each individual user, with the application able to analyse drivers’ behaviour, routines and popular routes.
Initially, discounts will be available at petrol stations. The vehicle will identify when fuel is low and will display nearby services and the relevant discounts available – whether that is money off fuel or offers on drinks and snacks.
If the driver chooses to accept an offer, the navigation system will plan a route to the location. A barcode or QR code is emailed to the driver’s smartphone which applies the discount at the checkout.