The Fruit & Veg Man Northamptonshire new business reaches SME Awards Finals


Empowering Women in Business: Demi’s Journey with The Fruit and Veg Man In November 2024, I took the leap to follow my entrepreneurial dreams and launched The Fruit and Veg Man Northamptonshire, a business dedicated to delivering high-quality, fresh produce at fair prices across Northamptonshire.
As a woman in business, buying into a franchise has been an empowering journey that’s built my confidence and motivated me to go after my dreams of becoming my own boss.
Despite juggling a full-time job, pregnancy, and running my business, I’ve seen remarkable growth. I’m now delivering to a wide range of clients, including offices, schools, care homes, and more. My market stall in Kettering, twice a week, is also a testament to my commitment to providing the community with fresh and affordable produce.
A key part of my mission is to give back, which is why I’m proud to be partnered with Helen and Douglas House, my local children’s hospice. Through this collaboration, I’m raising funds to support their incredible work, further cementing my business as a force for good.


As a finalist for both Business Person of the Year and Young Business Person of the Year at the SME Northamptonshire Business Awards 2025, I want to encourage other women to pursue their entrepreneurial dreams. No matter the challenges—whether balancing work, family, or starting something new—anything is possible with passion and perseverance. With only being 3 months in, the sky really is the limit and I'm so excited to continue to grow and to be recognised for this by being nominated is just incredible