Shining a virtual spotlight on the Nene Valley during English Tourism Week

Destination Nene Valley (DNV) will once again be raising the profile of tourism along the River Nene for English Tourism Week which runs from May 25 to May 31.

Due to the coronavirus pandemic, activities will take place online and concentrate on encouraging visitors, residents and business to celebrate the Nene Valley while remaining safe and following Government guidance.

Through the week, the team at DNV will be working with tourism providers across the area to deliver the following activities:

- A social media campaign to raise the profile the profile of the Nene Valley and support tourism businesses by sharing videos, websites and photos

- A photographic competition with the title of ‘life in lockdown’

- A webinar for tourism partners

- Sharing inspirational stories from our communities in the Nene Valley on nenevalley.net

- A Nene Valley Quiz with prizes to be won

- Delivering the first annual award to find our very own Nene Valley hero

East Northamptonshire Council's board member for the DNV project, Cllr Sarah Peacock said: “English Tourism Week is a staple in the DNV calendar and this year is no exception.

"Obviously, this year is different and we have had to adapt accordingly with activity focused online.

“But ultimately, we want to raise the profile and awareness of tourism along the Nene Valley, by working with partner organisations, and support all of our tourism partners and businesses during what is a challenging time.”

All of the events have been organised through the Destination Nene Valley project, which aims to promote the Nene Valley as a competitive, sustainable destination offering wildlife and heritage to a mixture of local, national and international audiences.

English Tourism Week is an annual celebration, and this year the campaign will focus on engagement with Central Government, MPs and other stakeholders to support the recovery of English tourism in the aftermath of the pandemic, while raising awareness of the importance, quality and value of the sector to the UK economy.

The week provides an essential opportunity to raise awareness and the sector's profile to key stakeholders, with VisitEngland working to support English destinations with political engagement nationally, regionally and locally.

For more information and to get involved with English Tourism Week in the Nene Valley, visit nenevalley.net, @_nenevalley on Twitter or search for Nene Valley on Facebook.