Cooking sensation behind What Willy Cook partners with brand exclusive to Northamptonshire-based Howdens to champion no fuss cooking
Chef Will Hughes of @WhatWillyCook has partnered with kitchen appliance brand Lamona, exclusive to Northants-based Howdens, to champion quality appliances without the complexity.
With combined followers nearing 1.1m across his social channels, Will has become famous for no nonsense comfort food and encouraging people to try ‘recipes not stressipes’.
Will and Lamona have teamed up for a six-part food content series, showing how to create simple meals inspired by comfort foods with Lamona appliances, boasting quality without the complexity.
The collection features modern matt‑black finishes and intuitive touch‑panel controls, with more than 100 appliances spanning cooking, refrigeration, dishwashing and laundry.
They are designed to integrate seamlessly into Howdens kitchens when installed by a trade professional.
Available from local stock across Howdens depots in the UK and Republic of Ireland – which includes 10 depots across Northamptonshire including the Expo Showroom in Raunds - the range comes with a three‑year guarantee.
Will Hughes said: “My tagline has always been recipes, not stressipes and the Lamona appliances are very no nonsense. There’re no gimmicks or use of AI. Those things stress me out so I’m pleased to be working with a brand that gets it.”
Tony Harvey, head of Lamona appliances at Howdens, said: “We’re excited to team up with Will to demonstrate what the trade already knows, when straightforward, quality appliances meet simple, good quality food, the results speak for themselves.
"Fitters can trust Lamona to fit seamlessly every time, and homeowners can enjoy cooking without the fuss.”
Enjoy @WhatWillyCook’s exclusive food series by following @lamona.official on Instagram.
Lamona appliances are available exclusively at Howdens and can be purchased through a local tradesperson.