Opening date revealed as Rushden supermarket confirms relocation plans

Iceland has confirmed it will soon be trading from Rushden High Street rather than Eaton Walk

By Stephanie Weaver
Friday, 13th November 2020, 6:00 am

A Rushden supermarket has confirmed it is relocating in Rushden and revealed the opening date for its new store.

Earlier this year, Iceland Foods Ltd submitted two applications relating to the former Store Twenty One in Rushden High Street.

The applications submitted to East Northants Council were for fascia and projecting signs to the front of the building as well as recolouring of the existing shopfront grey and installation of new bi-parting entrance doors and side screens.

The former Store Twenty One unit in Rushden High Street

Iceland, which already has a store in Eaton Walk, said in June that it would not be commenting on the planning application but added that if the move took place, the new store would open early in 2021.

Iceland Foods Ltd has now applied for a new premises licence for 48 High Street and the firm has confirmed to the Northants Telegraph that its Rushden store is on the move.

A spokesman for Iceland said: "We are planning to open our new Rushden store on 19 January 2021, this is a replacement for our existing store on the expiry of its lease."

Iceland is a British supermarket chain which has more than 900 stores in the UK.

How the plans for Iceland's new store look

As well as selling frozen foods, including prepared meals and vegetables, it also sells non-frozen grocery items such as produce, meat, dairy, and dry goods.

This year is the chain's 50th anniversary.

Message from the editor:

Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.

In order for us to continue to provide trusted local news on this free-to-read site, I am asking you to also please purchase a copy of our newspaper.

Our journalists are highly trained and our content is independently regulated by IPSO to some of the highest standards in the world. The dramatic events of 2020 are having a major impact on many of our local valued advertisers and consequently the advertising that we receive.

We are now more reliant than ever on you helping us to provide you with news by buying a copy of our newspaper.

Thank you