'Online farmers market' launched so customers can continue to support independent Northamptonshire businesses

Founder of the company, David Bletsoe-Brown, with a box of fresh produce.

A new business model dubbed as an 'online farmers market' has launched in Northamptonshire.

Local Grocers, which was founded in Northamptonshire, works with local businesses such as butchers, greengrocers and wine merchants so customers can order online from several different places.

The company hopes the site will help customers continue to support a number of independent businesses, even if they have not got time to visit all the shops separately.

The website can supply the whole weekly shop, including alcohol.

Founder of Local Grocers, David Bletsoe-Brown, said: "I started Local Grocers because I truly believe in the power of shopping local to improve our diets, our community and our environment.

"The idea came out of a personal need; my partner and I love shopping local but we don’t have time to go around five different stores to get our weekly shop so I built Local Grocers to solve that problem.

"One of the amazing things to have come out of Local Grocers is the selection of specialist local products that our partners stock.

"Many of these products simply aren’t available elsewhere online and the quality of the food is exceptional."

Designed to feel like a farmers market and with a range of shops within 20 miles of the customer's address, shoppers will be able to buy a weekly shop from Local Grocers and pick a date for it to be delivered.

The company has also partnered with Re, a local refillable store for dried goods and ecological supplies.

To shop visit the Local Grocers website.

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