Hundreds of shoppers braved the cold to grab a bargain as a clothing retailer staged a bumper sale yesterday.
Clothing company Boden pitched up at Wicksteed Park’s Pavilion for a two-day sale which started at 10am yesterday.
The clearance sale at the park gave shoppers the chance to pick up clothing at up to a 70 per cent discount.
Shopper Jill Bundy, 39, had queued up for more than two hours in the cold and was first in line when the Pavilion’s doors opened.
She said: “I’ve been waiting at the park since around 8am, I just wanted to give myself the best chance of getting a bargain.
“I’ve been to the sale a couple of times in the past and there’s a great selection of clothing on sale.
“I haven’t been this early before but hopefully it will be worth it.”
The retailer has held clearance sales at the park for several years.
Shoppers can pick up bargains today from 10am to 4pm, but stock is expected to sell out quickly.
Organisers hope to see thousands of people through the doors over the two-day sale, mirroring the popularity of the sales in previous years.
Boden events manager Caroline Owen-Lloyd said: “It’s been a great turnout this year despite the cold, it looks like there’s a couple of hundred queuing.
“I don’t think there are as many people as previous years, but I think that’s a lot to do with the weather.
“We’ve held this sale at the park for several years, and it’s been great for us.
“The people of Northamptonshire always turn out in their droves.
“In this economic climate people are looking for bargains and I think that is what attracts shoppers.”
Cars queued to get into the park yesterday morning, as eager shoppers made their way to look for bargains.
Melanie Eaves, 39, who lives on the Kettering Leisure Village, said: “I’ve come down to hopefully grab some bargains, I’m mostly looking for children’s stuff.
“I came down two years ago in the evening and not much was left so I made sure I got down early this time.”
Sarah Spence, 47, of Mears Ashby, said: “I’m hoping to pick up some really good clothes.
“Last time the sale was on I came down too late.”