Wellingborough town centre will be turned into a winter wonderland this Christmas – with a spectacular show to mark the lights switch-on and a festive market planned.
Santa and his reindeer along with a fireworks display and artificial snow will accompany the switching on of the Christmas lights during an event taking place on Saturday, November 30, in Market Street.
A packed agenda of live tribute bands is lined up, with performers set to entertain the crowds from a stage opposite Lloyds bank during the event, which will officially herald the start of Christmas in the town.
The festivities are being organised by Wellingborough Business Improvement District (BID), an organisation which stages events and activities aimed at encouraging people into the town centre.
BID manager John Cable said: “We’ve got an action-packed event planned for the Christmas lights switch-on, and everyone is invited.
“Wellingborough town centre will be turned into a festive-themed, hustling, bustling winter wonderland complete with an authentic Christmas market.
“We have a town centre to be proud of and this Christmas we’re giving people a great reason to shop in Wellingborough.
“So, visit your town centre and come and enjoy the festivities.”
Complete with pop-up shops, the Christmas market, which opens on November 30 and runs for three weeks, will be offering seasonal fare.
New businesses are being offered the chance to test out the market place during the biggest shopping spree in the retail calendar by hiring a subsidised wooden hut at the market.
Due to be located in Orient Way, which leads up to the main market, they will cost between £75 and £95 a week and range in size from 7ft by 5ft to 12ft by 8ft.
There is a 50 per cent discount for businesses based in the BID area.
For more information email Mr Cable at firstname.lastname@example.org or call 01933 270795.