A scheme that pays for events including Wellingborough’s Christmas lights switch-on has been extended for the next five years.
Firms in Wellingborough town centre have agreed to continue paying for the town’s Business Improvement District (BID) until 2019.
This means that they each pay towards a £1m pot of cash that will be used to put on events during the next five years.
These will include a beach, the annual festive lights switch-on and continental market, as well as other promotions.
The organisation was formed in 2011 to promote Wellingborough and was re-elected yesterday (Thursday) for a five-year term.
Members hope the annual budget of about £200,000 will help turn the town centre into the county’s leading shopping destination for independent retailers.
John Cable, BID manager, said: “The re-election gives us the green light to continue staging crowd-pulling events, promotions and activities which all give people more reasons to visit Wellingborough town centre, which also boasts free parking.
“Events like the Medieval Festival and The Beach staged last summer brought a new lease of life to Wellingborough, showcasing our great town centre to thousands of visitors.
“Wellingborough with the BID has given the town a major boost. We now have the opportunity to build on what we have achieved and guarantee another five years of a busy town centre.
“We believe the town centre activity generated by the BID is essential for the future prosperity of Wellingborough.”
More than 140 businesses voted in a 42 per cent turnout, with 86 voting in favour and 50 against.
The BID, through its Discover Wellingborough campaign, has been at the heart of a change in fortunes in the town centre with people earlier this year reporting an improved shopping experience in a survey.
The scheme has also provided a website directory, mobile phone discount app and the recent Little Book of Offers.