VIDEO: Jeff Stelling visits Carlsberg factory in Northampton to launch People’s Pundit competition

Popular football pundit Jeff Stelling is in Northampton today to launch a once in a lifetime opportunity for sports fans.

Jeff arrived at the Carlsberg UK headquarters in Northampton this afternoon when he met with staff and was given a tour of the factory.

Jeff Stelling launches The People's Pundit competition at Carlsberg UK in Northampton NNL-151102-183442001

Jeff Stelling launches The People's Pundit competition at Carlsberg UK in Northampton NNL-151102-183442001

This evening he will be at The Picturedrome where Carlsberg staff will be given the chance to meet the pundit who is officially launching The People’s Pundit competition.

The People’s Pundit is a nationwide search with Carlsberg and talkSPORT to give one football fan their big break on national radio.

The People’s Pundit championed by the Carlsberg Fan Squad will invite fans to showcase their punditry skills by swapping the terraces, pub or sofa, for the radio.

Jeff, who is spearheading the search, said: “If Carlsberg did punditry, they’d probably be fans just like you. We’re on the hunt for the fan whose opinion makes his mates stop and listen. If you think your knowledge of left-footed European strikers is wasted on your work colleagues, upload your nomination now!”

A judging panel including Jeff, talkSPORT and Carlsberg will shortlist 30 pundits to attend five regional pub challenges in March and April where they will take part in two challenges in front of a live pub audience.

Five regional winners will then attend a ‘boot camp’ with talkSPORT’s chief pundit, Mark Saggers, where the People’s Pundit will be crowned. The winner will then join the talkSPORT team on the final day of the season.

Paul Morris, Carlsberg Brand and Activation Sponsorship Manager, added: “With over 20 years in the world of football, we’ve earned the respect of football fans, because we’re football fans too! The Carlsberg Fan Squad identified that fans are frustrated with the current crop of pundits, hence our search for the People’s Pundit and our promise to give one fan their big break at talkSPORT.”

Fans aged over 18 years old can submit their nomination by recording their entry on a smart phone or webcamand uploading it to YouTube or Vimeo.

Fans then share the link on to complete the process. Nominations close on the March 1.

Fans can submit a video or audio entry showcasing their skills to