Hundreds of people turned out to see the Christmas lights in Rushden being switched on.
The lights were turned on by the mayor, David Jenney, at 5pm today, Saturday, November 30.
During the day High Street was closed to traffic as stalls and a fun fair were set up for people to enjoy. Santa was there in this grotto and there was music from South End Infants School’s choir and the Salvation Army.
Marisa Fereday, the owner of Sassy Belle in Rushden High Street, welcomed the day’s events. She said: “It was absolutely amazing. I had nothing but good feedback from everyone who came into the shop.
“I think it was busier than last year, perhaps people heard how good it was last year and went along to have a look.
“I hope that the council might organise more events like this throughout the year, they bring people back into the High Street.”
Carla Seabrook, who owns Seabrooks Stems, a floristry business that sells wreaths and bouquets at Sassy Belle, said she had also been pleased with how the day had gone. She said: “I had lots of compliments about my work and my daughter enjoyed going on the rides and seeing Santa.”
Wellingborough also held a host of special events for its Christmas lights switch on today, including performances by three top tribute acts and a firework display.