More than 5,000 people attended a three-day sale hosted by clothing firm Joules in Corby.
Thousands of shoppers went along to rummage through the tables of clothes and footwear with up to 70 per cent off at the sale held at Rockingham Speedway on Friday, Saturday and Sunday.
Previous sales held by Joules at the Corby venue have proved so popular that the firm decided to extend its run this time from two to three days.
Speaking on the first day of the sale on Friday, head of shows for Joules Leigh Gosson said: “We are delighted with the status update of our event, more people turned up on the first day than expected despite the insane Storm Barney weather system.
“With the additional day we are hoping for a more smooth shopping experience for our customers, spreading the 3,000 expected customers over three days and not squeezing them in to two.
“With the 100th retail shop being opened while the event was being run, we ran a fun competition to win a 100 per cent discount for a lucky customer, with many runner up prizes along with guess how many presents are in the Joules Mini and win a gift voucher.
More people turned up on the first day than expected despite the insane Storm Barney weather systemLeigh Gosson
“As we do every year, Richie P the musician is there entertaining our customers as they stroll around nibbling on complimentary mince pies.”
Final figures show that more than 5,000 people went to the sale, which was 2,000 more than the estimated attendance.
Joules specialises in colourful, British-designed casualwear for men, women and children, and the Market Harborough-based company has just opened its 100th store in Dublin.
It employs more than 250 people in Market Harborough and a similar number at its distribution centre in Corby.