Supermarket launches bid to encourage new apprentices

Neil Coleman (left) and Jake Croft
Neil Coleman (left) and Jake Croft
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A supermarket in Kettering has transformed its store into a craft skills academy in order to promote its in-store apprenticeship scheme.

Morrisons has created a wide range of apprenticeship programmes in order to teach trainees skills required when working for its stores.

Bakery manager Neil Coleman, who trained for his apprenticeship more than 10 years ago, has helped pass skills and knowledge to his apprentice Jake Croft, 21.

Jake has learnt the bread-making process from start to finish after completion of a four week-long intensive training course at University College Birmingham, and has recently received an IPQ qualification in bakery.

He said: “I think that learning on the job from a team who really know what they’re doing is the best experience you can get. It’s good to know that the craft skills academy will encourage other people to learn a proper trade and keep the traditions going.”

Morrisons has recently re-vamped the interior of its Lower Street store to try and inspire others who might want to work in the trade.

Store manager Daniel King said: “The transformation of the store is incredible and I think that the craft skills academy is a great way to encourage the uptake of traditional skills. We have more skilled craftsmen and women on our counters than any other supermarket and pride ourselves on the knowledge and advice that they can offer to customers.”