A SUPERMARKET chain has launched a new campaign to help support local charities.
Asda’s Community Life scheme will target smaller charities and groups that can often go unnoticed, offering time and money to ensure they thrive.
Stores in Kettering, Corby and Rushden have all agreed to take part and fundraising has already begun.
Gill Hallam, community life champion at Asda in Washbrook Road, Rushden, said: “We are trying to build links with local charities and schools.
“We have a Community Life board at the store to keep customers informed of what we are doing and which charities we are helping.
“The scheme is also about going out and giving time and support to groups, not just money.”
The first charities nominated at the store in Rushden are Homeless Bob, Hope Methodist Church and Zac Knighton-Smith.
Customers will be given a token at the check-out, which can be used to show their support for one of the charities.
The charity with the most tokens after two months will be given £150, with second and third place awarded £50 each.
Three more charities will then be picked out using nominations from customers and staff and voting will start over.
At the store in Phoenix Parkway, Corby, customers will use their token to choose between Integrated Cancer Therapies, the town’s Multi Disabled Football Club and Corby Warriors Spartans FC.
Community life champion Alice Oliver said: “It was my managers that put me up for the role, they thought I would be perfect for it.
“It’s so fun getting out in the community and I want to let everybody know we can offer our time and not just our money.”
Each store now has a dedicated community room, available for local groups to use for free.
Dianne Michael, heading the scheme at Asda in Cunliffe Drive, Kettering, said: “There are so many good causes that slip through the net and we want to support them in any way we can.”
In Kettering the nominated charities are Accommodation Concern, Kettering MIND and Rothwell Victoria Children’s Centre.
Customers and staff can nominate charities by filling in a form in store.
For information about using the community room call 01536 311516 (Kettering), 01536 203340 (Corby) or 01933 417100 (Rushden).