Silverstone is throwing open its doors to racing fans at the weekend with a ‘buy-on-the-gate’ ticket scheme for this weekend’s (June 29 and June 30) Grand Prix.
This is an unusual move for the Northamptonshire circuit and managing director Richard Phillips is still expecting large crowds this Friday to Sunday.
Normally Silverstone is close to a sell-out at this stage, but a number of factors have contributed to the slump, particularly the fact that neither Lewis Hamilton nor Jenson Button have won a race this season.
Mr Phillps said: “While we don’t expect to reach the record attendance levels of 2011 and 2012, we are anticipating another big crowd.
“Ticket sales were slower than usual during the initial sales period, but we have seen a significant upturn in interest since Formula One returned to Europe.
“This, coupled with an improvement in the weather and a promising forecast for the weekend, has prompted us to put measures in place to sell tickets to fans deciding to turn up on the day.”