Jim Lyon - The announcement we have all been waiting for

Northamptonshire Telegraph's sports writers Jon Dunham, Jim Lyon and Alec Swann.
Northamptonshire Telegraph's sports writers Jon Dunham, Jim Lyon and Alec Swann.

I think it was a big relief for us all when the announcement was made this week.

There are obviously some weighty issues in global sport at the moment and many profound problems that need dealing with.

So it was with enormous pleasure that the news reached me, I can tell you.

To be honest, I can’t think any of us would really have wanted the official World Cup 2014 song to be performed by anyone other than Pitbull.

I mean, it had to be him didn’t it?

Didn’t it?

Well, probably but then I’ve never heard of the fellow.

Admittedly, I am almost certainly not his target audience and, as a friend of mine pointed out not so long ago, there is very little in my music collection that comes from after about 1998.

But along with Jennifer Lopez - of whom I am aware - I am sure they will do an absolutely super job.

However, the question that sprang to my mind was, why?

Who cares?

I read a quote from Shakira.

She did the song for the last World Cup apparently. It was called Waka Waka?

No, me neither.

“I’m sure, like me, millions of football and music fans all over the world will be eagerly awaiting the song’s release,” she said.”

No. No we won’t.

Millions of football fans all over the world will be eagerly awaiting the, er, football.

A spectacle to relish with the finest players from all over the globe - and Phil Jones - on the biggest stage with the highest profile.

I could not care less if they had Tom Jones joining up with Julian Assange and Ban-ki Moon to perform The Floral Dance.

Nor am I bothered about which obscure weasel-like creation they choose to have as a mascot.

I fully understand the commercial implications of these events and the need to have both sponsors and merchandising to help fund and promote.

But really? Can anyone tell me what impact on world events El Rock del Mundial, Boom, The Time of Our Lives or, indeed, World Cup Willie (Where in this World are We Going) have had?

According to Mr Pitbull: “I truly believe that this great game and the power of music will help unify us, because we are best when we are one.”

Well, my friend, I believe the children are our future. Teach them well and let them lead the way.

See, we can all spout words.

There will be no immediate peace in the Middle East or unification in Korea just because our old chum Pitbull bellows out something in Rio.

It’s a festival of football. Enjoy.