Another typical knee-jerk reaction by many this week after the news that Burger King is to trial a delivery service.
Cries of “The fat will get fatter” seemed to be the most popular as various quarters incorrectly attacked the announcement.
I remember when fast food was defined as a source of sustenance, be it healthy or not, for those who needed it in a hurry while on the go.
Nowadays it is used by the majority as a heading for all things burger, pizza, takeaway and, perhaps strangely, delivery services, which generally take between 30 minutes and an hour sometimes to arrive; certainly not fast food.
Of course most of these quick options are composed of the famous burger and pizza providers but there are those who give us the option not to choose a “Gigantor” 2lb burger or a mega deep-pan “Pizzilla” with everything ever piled on top twice.
Fresh rolls and sandwiches are also on many menus. They may not be the healthiest option, but shouldn’t be tainted with the same flavour as others.
Not for one minute am I saying that we shouldn’t eat what we want; I enjoy a Chinese takeaway once in a while, but we shouldn’t assume that because a major player is making a move into its potential market everyone will suddenly start utilising it.
I don’t believe that someone who was going to eat a healthy meal will decide to order from BK just because they can.
Surely they would have been considering a different takeaway/delivery option anyway?
What this move should actually do is create healthy competition in the industry, leading to greater employment opportunities.
It may even force others’ hands into offering tailored menu options and entice different customers, especially given the minimum order requirements.
I’d be very surprised if McDonald’s and KFC don’t follow suit in this untapped market.
If a customer was ordering enough to meet the minimum charge perhaps family meal options could be offered, including a healthier aspect quenching both the pangs of hunger and guilt in one fell scoop, sorry I mean swoop!
Those who want a certain type of fast food will have it anyway, whether it is offered as a delivery option by one provider or not; there are plenty of them out there.
Personally I find that minimum charge deliveries are quite expensive as well as being unhealthy to have too often; everything in moderation is my mantra, usually!
But, as I’ve said before, each to their own: “Have it your way!”
Read more from J-P here.