Motorists in the county are being urged: Don’t be a tosser.
The message is key to a fresh campaign to tackle the blight of litter thrown from vehicles onto roadsides across Northamptonshire every day.
Offenders are being warned that if caught, they will be fined
The powerful play on words has been chosen as this spring’s anti-litter message by the Northamptonshire Waste Partnership, which is made up of county local authorities.
The new campaign being launched on Monday will warn motorists they could be fined £75 or more if they are seen tossing litter out of their vehicle and has seen posters go up along the county’s main roads at petrol stations and fast food outlets as well as on local buses, bin lorries, council vehicles and messages on social media sites.
Every year councils in the county spend a total of £4.5m cleaning streets, emptying litter bins, clearing fly tipping and picking up rubbish. Car litter is one of the biggest problems and fast food outlets on stretches on the county’s main trunk roads will be targeted as part of the campaign.
Throwing litter from cars is not only anti-social but also illegalCllr Chris Millar
Northamptonshire Waste Partnership chairman Cllr Chris Millar, said: “Throwing litter from cars is not only anti-social but also illegal and those seen doing so could be fined.
“There are much better ways to spend taxpayers’ money than cleaning up after these individuals, whose thoughtless actions are harming our local environment and wildlife. People think they’re much more anonymous throwing litter out of vehicles than dropping it elsewhere, but the comfort of their car is no hiding place. Our message to these offenders is clear – you are not invisible and anyone who sees you dropping litter can report you.
“Our campaign headline is a play on words that’s designed to attract attention and get people thinking and talking about the problem of litter from vehicles. It’s used alongside an image of someone tossing their litter from a car, emphasising the meaning of the word in the context of our campaign.”
Littering comes with anything from a £75 Fixed Penalty Notice to prosecution in court and a fine of up to £2,500 plus any additional costs awarded.
Locations in Northamptonshire, particularly stretches of road with fast food outlets and petrol stations, are among those being targeted by the campaign.
They include stretches of the A427 in Corby, A45 at Rushden and Raunds, the A14 in East Northamptonshire, A14 near Rothwell, A6003 at Kettering, A45 at Nene Valley Services, Earls Barton and Little Irchester, A509 through Wellingborough and A6 near Finedon.