A new clothing retailer which is aiming to compete with Primark and Peacocks has chosen to open its first shop in Kettering.
Pep&Co says it hopes to open its store in the Newlands Centre by July with about 50 more to follow in the rest of the UK over the following two months.
Former Asda boss Andy Bond is one of the people behind the new chain and says the chain will sell menswear, womenswear and children’s clothes to rival other value fashion brands.
The announcement by Pep&Co is just one of several new shops set to open in the town centre over the coming months.
A long-term empty unit in Montagu Street which was formerly the home of the Dreams bed shop, is to be converted into a dental surgery which will be accepting NHS patients.
Clothing chain Rev is moving out of the Newlands Centre to High Street into a long-term empty unit which used to be occupied by value health and beauty chain Savers.
Also, Mu Mu, a burger restaurant in Rockingham Road in Kettering which opened last year, is also opening a cocktail and real ale bar nearby in a currently empty unit in Rockingham Road near Sainsbury’s.
Kettering councillor Michael Brown said: “These long-term empties coming back into use, alongside the new Yards shopping precinct, new bus shelters in Newland Street, pedestrianisation of the centre and a growing market is proof Kettering is entering recovery after a deep national recession.”
The Newlands Centre has also been nominated for two marketing awards by Purple Apple.
The nominations are for a vintage car boot sale the centre hosted and a competition last year to give a dad a fashion makeover.
Centre manager Neil Griffin aid: “The Purple Apple Marketing Awards are the highest accolade you can wish to win in retail.”