Tata Steel has announced the date of its 2013 Tata Kids of Steel triathlon in Corby.
The event is part of the company’s Kids of Steel triathlon series that takes place throughout the country , as up to 10,000 youngsters look to swim, cycle and run the distance between London and the next Olympic host city Rio de Janeiro, to celebrate the 2012 Olympic legacy, and takes place in Corby on Tuesday, September 11.
The events will see children swim, cycle and run an estimated 10,000km, the same distance the Olympic Torch will travel from London to Rio.
Tata Kids of Steel aims to encourage children to adopt a healthier lifestyle through sport and exercise by working in partnership with the local community. After the success of the Tata Kids of Steel events in the London Olympic year, Tata Steel – in partnership with British Triathlon – has now confirmed this year’s dates and venues. The series, which has enabled more than 50,000 children to participate in triathlon since its launch in 2007, will take place between June and September.
London 2012 Olympic Games Triathlon gold medallist, Alistair Brownlee, said: “It’s fantastic that the Tata Kids of Steel events are returning for 2013 as the sport looks to push on from the success and added interest of London 2012. Triathlon is a growing sport and the Tata Kids of Steel series is showcasing the sport to an increasing number of youngsters for the very first time. We hope they can be inspired to develop a real interest in the sport.”
Sytske Seyffert, director of corporate communications and public affairs at Tata Steel, said: “This is the seventh year we have worked alongside the British Triathlon Federation to organise Tata Kids of Steel, a series we are very proud of. Our events enable children to have a fantastic day out while participating in sport. Many of our employees volunteer at the events, helping us to develop long-term partnerships with our communities. There are opportunities for more than 10,000 children to participate in the 2013 Tata Kids of Steel series, which is an immense achievement for everyone involved.”