A Kettering haulage firm is displaying its support for the Warwickshire and Northamptonshire Air Ambulance (WNAA) by branding one of its lorries with the charity’s logo.
Knights of Old have been corporate sponsors of the WNAA for a year, but have now decked out one of their lorries with the charity’s branding in a bid to encourage people to donate to the lifesaving cause.
Ian Beattie, managing director of Knights of Old, said: “As an industry, we recognise that we play a large part in promoting road safety and in the event of an accident, it is the speed with which medical care is delivered that is crucial.
“We are proud to support WNAA with their fundraising efforts to provide vital support in getting speedy access to the best medical care for people in need.”
WNAA was established in 2003 and exists to provide a HEMS (Helicopter Emergency Medical Service) to the counties of Warwickshire, Northamptonshire and the Milton Keynes area.
This service routinely carries senior Doctors and Consultants to the scene of incidents in just minutes, providing lifesaving treatment and medication at the scene and en-route to hospital.
The service has 22 Doctors, 15 Paramedics and six Pilots who serve a population of about 1.2 million people.
WNAA is a registered charity and relies totally on public donations, fundraising activities and sponsorship. The average cost per mission is around £1,400 and the annual basic running cost of the service is over £1.7 million.
Fundraising co-ordinator for WNAA, Stuart Wilkins said: “The lorry looks absolutely fantastic and it means our charity will be advertising to people across the country as it makes its way up and down the motorway network.
“We’re really grateful to Knights of Old for their support and look forward to continuing to work alongside them in the future. As we receive no Government or National Lottery funding, support like this from organisations is absolutely invaluable in helping to keep our lifesaving service in the sky.”