Kettering charity’s work to be seen by millions ahead of primetime shows on ITV

Equata based in Grafton Underwood near Kettering
Equata based in Grafton Underwood near Kettering

The work of a Kettering-based charity is to be seen by millions of people as it is featured ahead of primetime shows on ITV throughout August.

EquATA (Equine Assisted Therapy Association) has been selected to appear on television because of the life-changing work it does with National Lottery funding.

We are a small charity and are so thrilled to have been chosen to star on television

Jo Hawkins

A film on EquATA will be broadcast before popular primetime programmes throughout August as part of a new National Lottery advertising campaign.

Located in remote woodland in Grafton Underwood, EquATA uses the natural environment, specially selected horses and a qualified mental health team to provide tailored therapy sessions for a range of people, including those with mental health

issues and children on the autistic spectrum.

EquATA is unique in offering therapy sessions for the whole family where one, or more, of the children may have autism and/or ADHD.

Jo Hawkins, co-founder of EquATA, said: “We are a small charity and are so thrilled to have been chosen to star on television.

“National Lottery funding has been vital to our success, helping us work with 950 families in the past six years.

“The difference that equine therapy can make is quite astounding - parents have reported a positive effect on family and school life since taking part in our activities with the horses and ponies.

“Children, who previously found it impossible to communicate, have started interacting more with their family and teachers.

“We are proud of the work we do and delighted the benefits of equine therapy will be seen in homes across the nation.”

Jackie O’Sullivan from The National Lottery said: “Every week National Lottery players raise £34 million for charities and projects across the UK.

“These films are a great way of highlighting the hard work and dedication of staff and volunteers at Lottery-funded projects like EquATA, that make such a difference to people’s lives.”

The ITV advertising campaign celebrates the role of National Lottery players in supporting more than 450,000 projects across the UK.

Since 1994 National Lottery players have raised more than £33 billion for arts, education, environment, health, heritage, sport and voluntary projects across the UK.

For more details go to, follow @lottogoodcauses on Twitter or search for Lottery Good Causes on Facebook.

EquATA received £11,815 in National Lottery funding from the BIG Lottery Fund, one of the distributors of funding.