Hospital’s Little Extras appeal backed by store

Burton Latimer, Sainsbury lauch appeal: Jo Frankcam (pr ambassador) Nick Airey, (services deputy) and Christna Kelly (KGH fund raiser).
Burton Latimer, Sainsbury lauch appeal: Jo Frankcam (pr ambassador) Nick Airey, (services deputy) and Christna Kelly (KGH fund raiser).

A superstore has pledged to support Kettering General Hospital’s Little Extras appeal after naming the initiative its charity of the year.

The scheme, which helps out children who stay at the hospital, will benefit from a year’s worth of fundraising from Burton Latimer’s Sainsbury’s, in High Street, after being chosen as the store’s charity partner.

Residents have chosen Little Extras to be this year’s beneficiary, after a public vote.

The partnership officially launched last month and customers can now choose to make a donation in-store to Little Extras, and over the next 12 months the charity will benefit from Sainsbury’s Local Charity partner scheme, now in its fourth year.

Christina Kelly of The Little Extras Appeal said: “We are delighted that Sainsbury’s Burton Latimer have selected us as their charity of the year and are very much looking forward to working closely with the staff at the store.

“Support from local businesses and organisations is imperative to the appeal’s success, so we do hope that the public will get behind the store’s fundraising efforts to help improve the lives of thousands of children and adolescents treated at Kettering General Hospital.

“I’d like to thank everyone at Sainsbury’s Burton Latimer who’s nominated us to be the store’s new Local Charity partner. I hope this partnership will raise awareness to Burton Latimer’s residents about the work we do and the impact it has in the community.

“We now look forward to a successful year working with the store’s colleagues on this exciting initiative”.

Last year, the initiative supported over 1,000 charities and organisations across the UK through fundraising and volunteering and gave more than £1.5 million of support to local communities.

Sainsbury’s Burton Latimer’s Local Charity partner last year was Centenary Wing at Kettering General Hospital and the store and customers raised £1,545 for the charity, which will be putting the donation towards blood pressure, saturation and heart monitors

During the next 12 months, colleagues will be providing fundraising support for The Little Extras Appeal and raising awareness of the charity with the local community.

Sainsbury’s Burton Latimer’s Store Manager Richard Higson said: “The Little Extras Appeal is such a worthy local cause and we’re pleased and proud to be supporting it over the next 12 months. We’ll be letting our customers know of our fundraising plans in-store and we hope they can join our colleagues in helping support them”.