Anglian Water is inviting customers to have their say on how the company spends their money.
It is launching a seven-week consultation to see where bill payers think its priorities should lie at a challenging time for the region.
Next year the company’s regulator, Ofwat, will decide how much Anglian is allowed to raise from bills until the end of the decade.
The company must make its case, laying out the areas it believes need investment.
It needs customers’ views to help draw up its business plan.
Peter Simpson, Anglian Water’s managing director, said: “What our customers tell us really will influence our investment plans and the size of customers’ bills over the next five years.
“The more people that take part, the more weight their opinions will carry.”
He added: “We face a huge range of challenges, not just as a water company but as a region.
“We are on the frontline in the fight against climate change, with some of the driest and lowest lying parts of the UK.
“Our region’s population is growing fast while the amount of water available remains the same and may even decline.”
Thousands of customers have already been approached for their views and these have helped to shape this consultation.
Many were surprised by how much more there is to water than they’d thought, so a booklet and a website have been created to give people the information they need.
Called ‘Discover, Discuss, Decide,’ it explains the challenges and choices Anglian Water faces right across its business.
Mr Simpson said: “In every area of work, be it maintaining our pipes, pumps and treatment works, protecting the environment, or making sure supply matches demand, we have to decide where priorities should lay.
“We have to balance people’s different needs and expectations while keeping bills fair and affordable.”
He added: “I believe the way we manage our water is the key to our region’s future success in uncertain times.
“It fundamentally affects everyone’s lives and I would urge everyone to take part in the discussion.”
The consultation runs until March 10 and you can take part by visiting www.discoverdiscussdecide.co.uk or, for a paper copy, call 08457 919155.