The new B&M store in Lloyds Road, Corby, opened today (Wednesday, June 19).
The store, which has created 60 jobs, was busy with shoppers from the moment the doors opened at 9am.
Manager Peter Brading said: “People have been driving into the car park while we’ve been fitting out the store wanting to get in. It’s what Corby needs because we sell a bit of everything and have a selection to suit young and old.
“We are competitive on prices which is ideal for Corby and if it takes off we hope to take on more staff. We’re one big happy family already.”
The store will specialise in paint, wallpaper, soft furnishings, homeware and gardening goods.