Cupcake business will use some flour power

From left, Roxanne Southcombe, Kelly Williams, Stacey Joyce
From left, Roxanne Southcombe, Kelly Williams, Stacey Joyce
Share this article

A mum-of-two who launched an online cupcake business at home nearly three years ago has opened her first shop.

Kelly Williams, 39, of Rushden, has taken over a shop at the bottom of Rushden High Street opposite Osborne’s Sports and Toys.

FlourPower was opened up on Saturday and on Thursday last week she prepared for the event by holding an invitation day for friends, family and supporters so they could try out her treats for free and give her feedback.

She said: “We used the day as a practice run to make sure we’re giving the best service possible.

“We got the keys for the shop on Christmas Eve – it was the best Christmas present ever – and with the help of family and friends we’ve been working on it since then to get it ready while continuing to run the business at home.

“I wanted to open here because I think there is a place for this in Rushden and I’m a local girl. It’s amazing to see people in here for the first time and the feedback we’ve received has been incredibly positive.”

Saturday’s launch was attended by representatives of the Warwickshire and Northamptonshire Air Ambulance.

FlourPower has chosen the air ambulance as its first charity of the year. It has a collection box and will be inviting school children to design air ambulance cup cakes.

“The winning design will be sold in the shop for the charity and the winner will visit the air ambulance’s base.

FlourPower will also be running cup cake decorating parties for children, cup cake decorating drop-in sessions and it has a space where independent local businesses can sell goods, such as jewellery. It is also offering the use of its back room to community groups.

FlourPower will be open from 8am to 4pm Mondays to Saturdays and also from 10am to 2pm on Sundays.

Its selection includes hot drinks, milkshakes, smoothies, cupcakes, cookies and celebration cakes.