Corby entrepreneur Lazar Vukovic has launched an appeal to help stricken victims of the worst flooding to hit the Balkans in more than a century.
Working with the Serbian Embassy in London, he is collecting clothing, tinned food, bottled water, baby food and hygiene products which will be transported to the Red Cross in Belgrade next week.
A truck carrying 24 tons of humanitarian aid will leave Corby at 9am on Wednesday.
Mr Vukovic, 28, whose late mother Helen was born in Serbia and whose father Vido is the minister at the Serbian Orthodox Church in Corby, is appealing for people to donate whatever they can.
He said: “When I saw the flooding on the news I knew I had to do something.
“I’ve been running about for days to organise the appeal but I’ve had a lot of support and help. At times like this it’s all about unity and people helping each other.”
People can take donations to Unit 6, Pywell Road, Corby, up until Monday, between 6pm and 8pm.
Echo Packaging in Corby has donated boxes, Quantum Print in the town has printed appeal posters free of charge and RS Components is holding a collection of goods, organised by Jasna Trbojevic.
Serbian communities from all over the Midlands and the north of England are transporting goods to Corby to be part of the aid shipment.
A fundraising dance is being held at the Serbian Church Hall, in Rockingham Road, Corby, on Sunday, starting at 8pm.
There is no admission charge but donations for the appeal will be taken.
Mr Vukovic said: “Two national companies are also supporting my appeal but they have asked to remain anonymous. I would like to thank everyone who has helped and hope people can donate something, even if it’s canned food. It’s terrible out there.
“I have relatives in Belgrade who are all right but thousands of others have nothing but the clothes they stand in.”
More details on the appeal are available at www.kazur.co.uk or by typing in #prayforserbia #prayforbosnia Corby on Facebook.