A council is offering grants of up to £500 to improve shop fronts in the town centre.
Rushden Town Council wants to hear from any retailers in the town centre who would like to apply for a cash grant to help improve their shop front.
It is hoped that the money will not only make individual shops more appealing to shoppers, but benefit the street as a whole.
Documents available to anyone thinking about applying state: “Town centres are the areas of towns that residents and visitors are most likely to visit.
“Shops and their frontages occupy significant proportions of High Streets and central areas, therefore shop frontages can have a significant impact on the visual appearance of these places.
“Excellent shop front design can enhance the appearance of a place and play a role in regeneration, whilst poor design can have a detrimental impact.
“Shop front design is therefore a matter of public interest.”
A maximum of £500 will be awarded per application and any monies must be match-funded by the applicant.
Anyone wishing to apply must send a sketch of the proposed works to accompany the application.
They must also give an indication of the proposed paint colours and the town council needs to see written evidence of expenditure.
Any proposed shop front improvements need to follow the guidelines of the criteria set out for shop fronts in the East Northamptonshire area and any necessary planning permission must be granted before any monies are released by the town council.
For more information about the shop front grants or to get an application form, click here