People will be urged to use Wellingborough market during a two-week campaign to encourage more customers and attract more traders.
Wellingborough Council runs the market and it is hosting a series of events from May 15 to 29 as part of the Love Your Local Market campaign.
Council workers hope to encourage different traders to hold stalls on the market and they’ll hold specialist market days. They also plan to work with Young Enterprise teams and new businesses interested in trading on the market.
The campaign is part of a national initiative to boost trade for local markets.
Graham Wilson, chief executive of the National Association of British Market Authorities, said: “Love Your Local Market is the biggest market event in a generation. It gives people the chance of a new career and demonstrates how important the market is to the local community.”
Wellingborough Council has recently considered a number of options for improving trade at the town centre market, which dates from 1201.
Stalls from the general market held on Wednesday, Friday and Saturdays will soon be moved further into the town centre in a bid to get more footfall.
The market will be relocated from Market Square to Market Street and Orient Way.
Despite its long tradition in recent years the market has declined and often fewer than half of its 87 stalls are occupied. An independent review of the market showed that people were not turning off the main routes to visit it.