Campaign aims to promote the wildlife, heritage and culture of the Nene Valley

One of the events is being held at Stanwick Lakes
One of the events is being held at Stanwick Lakes

A series of events and activities are taking place this week to raise the profile of tourism in the Nene Valley.

As part of the national English Tourism Week campaign being led by VisitEngland, Destination Nene Valley (DNV) will promote events and activities to showcase the tourism offer in the Nene Valley.

Events include the development and promotion of a seasonal Nene Valley Explorer challenger which encourages families to explore new and popular venues in the Nene Valley with prizes to be won.

There will also be promotion of Nene Valley activities and events via and social media channels @_nenevalley and

An annual stakeholder event was held at Delapré Abbey in Northampton today (Wednesday)

And a brochure swap event for accommodation providers to network with visitor attractions is being held from 1pm to 3pm on Friday (March 31) at Stanwick Lakes.

Activities and events are being organised through the DNV project, which aims to promote the Nene Valley as a competitive, sustainable destination offering wildlife heritage and culture to a mixture of local, national and international audiences.

East Northamptonshire councillor and board member for the DNV project, Sarah Peacock, said: “English Tourism Week is a great opportunity to promote the fantastic wildlife, heritage and cultural offer in the Nene Valley.

“Tourism brings 2.4 million visitors each year.

“The English tourism sector touches everyone – visitors, residents, businesses and employees.”

Cllr Jonathan Nunn, Leader of Northampton Borough Council, added: “Hosting this event will help us cement our place as part of a very strong partnership dedicated to promoting the Nene Valley as a visitor destination.

“Delapré Abbey is the latest heritage attraction along the river’s expanse, so it’s entirely fitting that we welcome everyone from Destination Nene Valley to see what it has to offer.

“We know they’ll be impressed.”

Visit and follow @_nenevalley on Twitter for up to date information on activities running until Sunday (April 2).